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What's your strategic plan?

Herb Kelleher, founder and former chairman and CEO of Southwest Airlines once remarked, "We have a strategic plan, it's called doing things."

You can talk about things, dream big, prepare judiciously and have all the talent necessary to execute your idea. It is not enough. As Seth Godin says, "You ship your best work when it's ready. Not after it's ready, not when it's too late to make a difference, and yes, of course, not when it's sloppy or unformed."

So yes, you need to have a strategic plan like Herb Kelleher. But, that shouldn't be your excuse to ship sloppy work. You need to prepare and practice. But not forget that all this is in pursuit of an end goal.

What's your strategic plan?
And more importantly, what's your end goal?

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