To be nobody-but-yourself - in a world which is doing its best, night and day, to make you everybody else - means to fight the hardest battle which any human being can fight; and never stop fighting.
- EE Cummings
The products we ship, the content we produce are an extension of us. When we are fighting our hardest to be ourselves, the fight to let our product be no other but itself is often sidelined.
It is easy to succumb to conformity, to make yourself and your products clones of ones already out there, and many succumb to it. It is much harder to chase and achieve non-conformity, to be a trendsetter until you and your products are the ones that others are now trying to clone.
(Hat-tip to Chris Guillebeau)