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If this then that

Today, I introduce you to a wonderful service - IFTTT (If this then that). Some of you may know about it and some of you may be using it as well, but if you're not, you should definitely give this a try.

The name says it all. Bringing together 77 channels like Facebok, Twitter, Linkedin, Blogger, Instagram, Reddit, Tumblr, Youtube, it allows users to create recipes for their digital activities. A recipe is nothing but an 'if this then that' statement defining what action (that) needs to be done on what trigger (if this).

In the age where every person is active on scores of digital services (I myself can be reached in eleven different ways for an immediate response on my phone alone) performing hundreds of digital transactions (liking a photo, tweeting a link, writing a blogpost) every day, a little automation will go a long way in making the whole ordeal easier.

You can create some interesting recipes like 'if I like a photo on Instagram, then download it', 'if there is a new job suggestion in LinkedIn, add a new row with details in a Google Drive spreadsheet'. You can even turn your recipes on and off at will. In fact, you can even write a recipe to automatically turn other recipes on or off.

Like most awesome services, this has its privacy concerns. Through your recipes, you are basically telling your thought process for many types of transactions.

While Uncle Sam might not give a rat's a** about your thought process (in most cases at least), marketers do. They practically drool on information that can be as rich and accurate as your IFTTT usage provides.

Then again, no awesome product is free.

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