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PRODUCT.|PHILOSOPHY.|LIFE.

The problem with scale

Picking a stock to invest in...
Winning an election...
Penning a bestseller...
Getting your song to the Billboard top 100...
Making a blockbuster movie...
Becoming the most popular person in office...
Making a product that gains high market share...

...involves predicting what the majority of the people would do or like, and then doing what the prediction says.

It is easy to observe a lot of people, understand the choices they make and act in accordance. Easy doesn't mean everyone can do it. It just means that the process is understood well enough to list down the steps needed to achieve it and then follow them.

It is easy to try and please the majority.

That is why it is so hard to stay on top of any popular list. A lot of people try and do please the majority and get on top. But the half-life of popularity is low.

The half-life of allegiance high.

When you build products that make a difference, when you take your time to do things that show you care, you cater to a tribe that will soon become loyal to you.

The problem with this is, as Seth Godin says, taking your time doesn't scale. But that is only a problem if you want to scale. You can choose to cater to your tribe, to make a difference.

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