Statistics suggest that when customers complain, business owners and managers ought to get excited about it. The complaining customer represents a huge opportunity for more business.
- Zig Ziglar
When somebody complains about your product, remember that they care enough to do so. They are willing to give you another chance if you can ensure they do not face the problem they are facing, again. They appreciate some of the things you are doing and are confident you will work on those other areas and raise your game to a level which they will appreciate.
When faced with an issue, an unsatisfactory experience, they might as well stop using your product and start using a competitor's. And many do. But some choose to complain instead. So keep your ears peeled and listen. Listen to the complaints.
That is the best indicator of who represents your opportunities.