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If you're struggling to manage your time...

...then you're struggling to prioritize what's on your plate.

Time management isn't about fancy tips and tricks. If you correctly prioritize the tasks on your plate based on long-term impact (as opposed to instant gratification or choosing less impactful busywork), then you are 80% of the way through to managing your time as effectively as you can.

The remaining 20% is merely efficiency gains that you can have by understanding your own rhythms and energy levels and scheduling tasks correspondingly. For example, I don't plan product problem solving or writing for late in the night when my mental energy is at it's lowest. Instead, I do it in the morning.

When I first got hooked on the productivity culture several years ago, I focused more on the tips and tricks that would lead me to the 20% efficiency gains. But, I didn't pay attention to the 80% that I could obtain through effective prioritization.

As a result, I was slave to the priorities of others and barely managed my time effectively. If I look back at how I used to go about my weeks even four to five years ago, I'm amazed that I managed to get anything done at all.

If you want to manage your time better, manage your priorities better.

That's the only way.

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