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Just give them the control

Give customers what they want. Give it to them when the want it. On the platform they want it.

Here is a 5 minute edited (not by me) summary of Kevin Spacey's talk at the Edinburgh Television Festival. You can watch the full video here.

He talks about Netflix deciding to release all episodes of the show House of Cards at once. He gets one thing spot on. You need to hand the control to the audience. The customers. 

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