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PRODUCT.|PHILOSOPHY.|LIFE.

The times they are a-changin'

In January 1984, a young Steve Jobs recited the second verse of the timeless Bob Dylan classic, "The times they are a-changin'" in his opening of the 1984 Apple shareholders meeting, where he famously unveiled the Macintosh computer for the first time.

Here is that verse:

Come writers and critics, who prophesize with your pen
And keep your eyes wide, the chance won’t come again
And don’t speak too soon
For the wheel’s still in spin
And there’s no tellin' who that it’s namin'
For the loser now will be later to win
For the times they are a-changin'

This was a man ushering in a change upon the world.

But, just as often as we bring about a change, change is brought upon us.

And we are now in such a time of change that has been brought upon us by the Coronavirus, where businesses are scrambling to figure out how to remain relevant, people are figuring out how to live indoors and still connect with others and get on with their lives, while still others are at the forefront fighting and inventing and caring, in an attempt to keep us all safe.

The times they are a-changin', and we need to change with them. Because, as Bob Dylan says in a different verse,

Come senators, congressmen, please heed the call
Don’t stand in the doorway, don’t block up the hall
For he that gets hurt will be he who has stalled
The battle outside ragin'
Will soon shake your windows and rattle your walls
For the times they are a-changin'

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