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PRODUCT.|PHILOSOPHY.|LIFE.

Environments

Streets in Indian cities appear chaotic when compared to streets in Europe. The traffic patterns seem impossible to navigate on Indian streets when seen through the eyes of a European. 

However, there are millions of people who successfully navigate these very streets every day.

The problem only arises when we try to navigate a chaotic environment by applying the rules that are made for a different environment. 

Navigating an environment successfully first needs us to understand the rules of the environment.

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